Illustrative Design

Illustrative Design is a style that integrates custom illustrations or graphics as a prominent visual element in a design. Instead of relying solely on photographs or standard graphics, illustrative design incorporates hand-drawn or digitally created illustrations to convey information, tell a story, or enhance the overall aesthetic. This design style adds a personal and often whimsical touch to the visual elements of a project. Illustrations can range from simple icons to intricate and detailed artworks, depending on the desired tone and message. Illustrative design is commonly used in branding, websites, and various forms of marketing collateral to create a unique and visually appealing identity.